If your dog's coat looks dull, their skin is dry and flaky, or they keep catching infections — their cells are under oxidative attack. Vitamin E is a fat-soluble antioxidant that neutralises free radicals, fortifies the immune response, and rebuilds the lipid barrier in skin and coat. Our cold-pressed Vitamin E retains a full natural tocopherol profile — delivering far greater bioavailability than the synthetic forms used in mass-market pet foods.

When your dog's cuts linger, skin infections keep returning, or their paws are constantly irritated — zinc deficiency is often the hidden cause. Zinc is essential for cell division, immune signalling, and the formation of every new layer of skin tissue. Without enough of it, the body simply cannot close wounds or fight bacterial overgrowth on the skin. Our chelated Zinc sourced from Australia delivers superior gut absorption over standard zinc oxide, putting the mineral exactly where healing happens.

If your dog tires easily on walks, squints in normal light, or has been diagnosed with an enlarged heart — a taurine deficit may be silently progressing. Taurine is the most concentrated amino acid in heart muscle and retinal tissue. It regulates cardiac rhythm, maintains proper heart contraction, and protects photoreceptor cells from degeneration. Cats cannot synthesise it at all; dogs produce very little. Our pharmaceutical-grade Taurine, sourced from Japan, is fermented to 99%+ purity — the same standard used in veterinary cardiac therapy.

If your dog's wounds heal slowly, their coat breaks easily, or their bones are showing signs of weakness as they age — their body may not be producing enough collagen. L-Lysine is the essential amino acid that directly drives collagen cross-linking, the process that gives skin, tendons, and bone their tensile strength. Without it, new collagen fibres form weak and unstable. Our L-Lysine is fermentation-derived in Germany to pharmaceutical purity — cross-linking collagen where the body needs it most, from skin to skeletal structure.