Most pet supplements rely on cheap bulk ingredients and generic formulas designed to maximize margins rather than results. Many brands source from the same mass suppliers, meaning the nutrients are often lower potency, diluted, or poorly absorbed by your dog’s body. At RuffDay, we take a different approach with Global Nutrient Sourcing, searching the world for ingredients from regions where they are naturally most potent and effective. From New Zealand green-lipped mussels for joint support, to Japanese CoQ10 for heart health, and European probiotic strains for digestion, we build formulas using nutrients sourced from where they perform best. The result is supplements designed for higher potency, better absorption, and more reliable support than the generic alternatives most brands sell.